Headway monetizes its edtech app through a subscription model. Traditionally, Headway found new users and maintained its top-10 position in the education app category by running search and social media advertising campaigns. To grow their bottom line, they sought new UA channels that could deliver new subscribers at a cost point, indicating a healthy ROI.

Headway provides micro-learning solutions including book summaries, educational courses, and games for brain training. Their flagship product, the Headway self-growth app, is trusted by 50M+ users in 140+ countries.

Location

Kyiv, Ukraine

Company Size

100–200

Founded

2019

Headway ran Cost Per Event (CPE) campaigns on AppDiscovery to optimize for subscriptions at their target cost goals to drive more scale for their app. Leveraging the fast learning capabilities of AppDiscovery’s AI, Headway could launch advanced campaigns without a dedicated learning phase. 

Their iOS campaign exceeded their CPE target in the first week and has consistently delivered on this goal while increasing subscriber volume rapidly.

Because their campaigns were automatically optimized on AppDiscovery, and there were few fluctuations, Headway didn’t have to spend time on daily campaign management. Instead, their team was free to focus on other growth-driving areas of the business. This automated, reliable performance has made AppDiscovery a low-effort, high-volume source of new subscribers.

AppDiscovery’s AI technology enabled Headway to run advanced campaigns optimized for a CPE immediately, which would allow Headway to acquire subscribers profitably. They hit their CPE goals right away, and AppDiscovery’s highly accurate targeting enabled the campaign to deliver on goals for nine consecutive weeks to the time of writing.³

Meanwhile, subscription volume increased by 5x within the first month due to the speed at which AppDiscovery is able to learn and optimize. Pleased with the early success of their campaign, Headway increased their spend by 72% month over month.